Apply the dimensions of loyalty and travel spend to your customer base to identify high potential opportunities.

Capitalize on knowing more about your customers' other travel behaviors to drive your marketing programs. Vistrio offers a holistic view of your customers and their travel spend across all types of suppliers – reflecting travel behavior across occasion, destination, and time.

Share of wallet analysis identifies and groups customers and prospects based on potential value and directs strategies for innovative customer programs.

GROW: Identify the customers who have the potential to spend more with you. Vistrio provides the insight to allow you to determine which marketing treatments will yield the greatest benefits.

RETAIN: React faster and more effectively to potential retention threats. We can help you distinguish between a loss of loyalty versus a change in travel patterns. Moreover, you can take advantage of our data to design and test offers to rebuild and strengthen the loyalty bond.

ACQUIRE: For prospects, we can support you in assessing their potential value--even before their first transaction with you. Our analytics help you find individuals who mirror your best customers from among the high-spend prospects.

ALLOCATE RESOURCES: Stretch your marketing budget by allocating it more effectively. These insights allow you to fine-tune your programs so that your investments pay-off with a better performing customer portfolio.

MEASURE AND REFINE: You can use baseline share of wallet metrics to track performance over time. Monitor the impact of your initiatives on each of your key segments.

Travel Dynamics - The Travel Industry's Most Predictive Data Asset Fuels Share of Wallet Analysis

Vistrio aggregates multiple dimensions of data to provide marketers with the
most predictive - and addressable - travel data available.

Leveraging Travel Dynamics, the industry's most predictive data asset, we provide marketing services to travel companies, enabling them to gain the greatest impact from customer acquisition, growth, and retention efforts. Our team of analysts use sophisticated data modeling and analysis to help you achieve unprecedented insight into your travel customers and a greater return on your marketing investment. Most importantly, we offer the insights that enable you to maximize market share and revenue growth.

Applying the dimensions of loyalty and travel spend to quantify share of wallet will enable you to determine the spending potential of each and every customer. We, at Vistrio, work with all our members to target specific groups of customers or prospects from the Travel Dynamics database and we support you to create and implement highly effective strategies that wisely invest your marketing dollars.

About Vistrio
Vistrio enables travel suppliers and distributors to gain the greatest impact from customer acquisition, growth and retention initiatives. An integral part of our service is performance measurement which enables continuous improvement in the allocation of clients’ resources. We offer data management and marketing services exclusively to travel-se rvice providers. Vistrio’s membership database, Travel Dynamics, enhances transactional data from member companies with aggregated travel statistics, demographic and behavioral data from best-of-breed sources. Using sophisticated data modeling and analysis, Vistrio helps member companies achieve unprecedented insight into their customers and a greater return on their marketing investment. For more information, visit www.vistrio.com or speak with our marketing consultants at 1.866.406.8746 ext. 1079.