Carolyn Corda is a senior travel marketing executive with a track record of delivering successful marketing strategies. She has worked with major companies in the hospitality, leisure, travel distribution, and transportation industries to improve marketing effectiveness by bringing to bear a unique blend of vision, analysis and pragmatism. She has been recognized for her thought leadership and has spoken on the subject of customer marketing at travel conferences.

As Vice President, she leads Vistrio's professional services practice. Her responsibilities include collaborating with clients to identify high-priority opportunities and to develop innovative approaches to improve marketing capabilities. She and her team orchestrate the firm's analytic and data resources to deliver marketing programs that drive profitability and long-term customer value.

Prior to joining Vistrio, Carolyn was a Vice President at Fair Isaac responsible for new partnerships and ventures. From 2000 to 2004, she focused primarily on the online travel space. As a senior partner at Fenix Partners/Leapnet, she helped her clients develop online channels that attracted and engaged customers, significantly reducing distribution costs and improving profitability.

Earlier, she was an executive in Accenture's strategic services division working with premier travel and entertainment companies to improve customer targeting, experience design and branding. Her projects typically generated estimated bottom-line increases in the 10% to 15% range, and she received awards for leadership and client service. She started her career with Sabre. During Carolyn's seven-year tenure, she led marketing strategy, built the company's operations capability for Latin America and Asia, and managed new ventures.

Carolyn earned a B.A. from Yale University, an M.B.A. from the University of California in Los Angeles, and a Master's degree from Cornell University's School of Hotel Administration.